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Thoughts & Insights

Practical knowledge on modern web design, technical performance and smart automation.

8 Articles

Ultrawide monitor showing an AI agent interface with a running workflow next to a keyboard and mouse on a white desk

Strategie April 17, 2026 15 Min.

Agentic Web 2027: When AI Agents Visit Your Website

After the GEO era comes the agentic web. ChatGPT Agent, Claude Computer Use, and Perplexity Actions now act on behalf of users — they click, book, and buy. What SMBs need to prepare today.

Laptop showing AI-generated search results with highlighted citations on a wooden desk next to a notebook and plant

Strategie April 16, 2026 16 Min.

GEO: How to Get Your Website Cited by AI Search Engines

70% of Google searches end without a click. Generative Engine Optimization (GEO) ensures that ChatGPT, Perplexity, and AI Overviews still recommend your website — with 7 actionable strategies.

MacBook showing Accessibility Audit dashboard with orange alert badge and green checkmarks on marble desk

Strategie April 15, 2026 16 Min.

BFSG Checklist 2026: Making Your Website Accessible — What Small Businesses Really Need to Do

Germany's Accessibility Strengthening Act (BFSG) has been in effect since June 2025. First cease-and-desist letters are circulating, authorities are actively checking. The practical checklist for SMBs — with priorities, tools, costs, and concrete code fixes.

Laptop on a wooden desk showing a workflow diagram in sunlight

Strategie April 13, 2026 14 Min.

WordPress, Payload CMS, or Code with AI — What's Worth It in 2026?

Three approaches to building a website compared: traditional CMS, headless CMS, and static sites with AI tools like Claude Code. Costs, performance, and an honest assessment.

Tablet with website design, wireframe sketch, calculator, and euro banknotes on a sunny wooden desk

Webdesign April 12, 2026 14 Min.

How Much Does a Professional Website Cost in 2026?

Landing page for free, hosting from €60/month — or €5,000 at an agency? All pricing factors, comparison table, and my cost calculator.

Curved monitor with abstract gradients, color palettes, and design magazines on an illuminated desk

Webdesign April 8, 2026 14 Min.

Web Design Trends 2026: What Actually Matters

Not moodboard trends, but seven principles backed by data, code, and real-world examples — from new CSS features to sustainable web design.

Laptop showing a PageSpeed dashboard with green performance scores next to a coffee cup in an office

Performance March 22, 2026 10 Min.

Improving Core Web Vitals: A Practical Guide

LCP, INP, and CLS explained clearly — with concrete actions that deliver measurable results right away. Includes a prioritized order of implementation.

Laptop displaying a colorful automation workflow on a wooden desk with a plant in a sunny office

Automatisierung March 5, 2026 14 Min.

Automation for Small Businesses: Where to Start?

From contact forms to AI chatbots — the most impactful automations for tradespeople, auto repair shops, and service providers. Including tools, costs, and an ROI calculator.

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